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Terms of Business

TERMS OF BUSINESS

Life Insurance Made Simple Ltd
Tied Agent of EUI Private Wealth

1. Introduction

These Terms of Business set out the basis on which Life Insurance Made Simple Ltd (“we”, “us”, “our”, or “the firm”) provides insurance distribution services to you.

They explain:

This document is designed to support informed decision-making and reflects our obligation to act honestly, fairly, professionally, and in the best interests of our customers, in line with the Consumer Protection Code.

These Terms of Business supersede any previous versions.

2. Regulatory Status

Life Insurance Made Simple Ltd is a Tied Agent of EUI Private Wealth, which is authorised and regulated by the Central Bank of Ireland under the European Union (Insurance Distribution) Regulations 2018.

As a tied agent:

You may verify regulatory status on the Central Bank of Ireland’s public registers.

3. Insurers We Represent

EUI Private Wealth holds agency appointments with the following life insurance providers:

Advice and recommendations will be restricted to products offered by these providers.

4. Statutory Codes and Standards

We comply with all applicable regulatory requirements, including:

These codes are designed to protect consumers and promote high standards of conduct.

5. Our Services

We provide advice and arrange the following insurance products, where appropriate to your needs:

Our role includes:

All advice provided is subject to a suitability assessment.

6. Acting in Your Best Interests

In line with the Consumer Protection Code, we are committed to:

We will not recommend a product unless it is suitable for you based on the information you provide.

7. Your Responsibilities

To enable us to provide appropriate advice, you must:

Failure to meet these responsibilities may impact policy terms or claims.

8. Sustainability Factors (ESG)

Where relevant, we may consider environmental, social, and governance (ESG) factors as part of the advice process, based on information made available by product providers.

9. Remuneration

Life Insurance Made Simple Ltd is remunerated by commission paid by product providers.

In certain circumstances, we may agree a fee with you in advance.

Details of commission and fees will be disclosed in product documentation before you proceed.

10. Conflicts of Interest

We maintain policies to identify, prevent, and manage conflicts of interest.

Where a conflict cannot be avoided, it will be disclosed to you before proceeding.

11. Premium Handling

Premiums are paid directly to the insurer.
We do not accept cash payments or hold client monies.

12. Cooling-Off Period

You have the right to cancel a life insurance policy within 30 days from the date you are informed that the contract is active, in accordance with the Consumer Insurance Contracts Act 2019.

You will only be charged for the period during which cover was in force.

13. Complaints Handling

If you wish to make a complaint, please contact:

Complaints Officer
Life Insurance Made Simple Ltd
Email: [insert complaints email]

We will:

If unresolved, you may refer your complaint to:

Financial Services and Pensions Ombudsman (FSPO)
Lincoln House, Lincoln Place, Dublin 2
Phone: 01 567 7000
Email: info@fspo.ie

14. Compensation Schemes

As a tied agent of EUI Private Wealth, client protection may be available under:

15. Use of Technology, Automation and Artificial Intelligence

We use secure digital systems to support the efficient administration of our services.

This may include:

We may use industry-standard platforms such as HubSpot and Zapier for these purposes.

All advice, suitability assessments, and recommendations are subject to meaningful human oversight.
We do not engage in fully automated decision-making that produces legal or similarly significant effects.

The use of technology does not diminish our regulatory responsibilities.

16. Data Protection

We comply with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

We process personal data to:

Personal data may be collected through meetings, calls, emails, or electronic forms.
Certain information may be processed using secure automated tools for administrative efficiency.

Where third-party service providers process data on our behalf, they act as data processors under written agreements with appropriate safeguards.

Personal data may be stored or processed within the EEA or transferred outside the EEA subject to lawful safeguards.

You have the right to:

Further details are available in our Privacy Notice.

17. Vulnerable Customers

If you are experiencing circumstances that may impact your ability to engage with financial services, please let us know.

We will take reasonable steps to support you in line with the Consumer Protection Code.

18. Cancellation

You may cancel a policy at any time by notifying us or the insurer in writing.
Insurers may also cancel policies in line with contractual terms.

19. Consumer Insurance Contracts Act 2019 – Key Information

You must:

Insurers may reduce or decline claims in accordance with the Act if duties are breached.

20. Governing Law

These Terms of Business are governed by the laws of the Republic of Ireland.